Campaign Aganist Coca-Cola

Colleges and universities in Norway have decided not to renew the exclusive contract with Coca-Cola. This has been done because of the company’s mismanagement of water resources in India. The existing market share of Coca-Cola is 90 per cent. Samskipnaden i Oslo (Foundation for Student Life in Oslo) made the decision not to renew Coca-Cola's exclusive contract and also restrict campus market share for new contracts to 80 per cent, meeting both the student campaign demands. The primary contract, effective January 1, 2010, was awarded to Ringnes, and applies to colleges and universities across Norway. This action has come mainly because of the unethical behaviour in India. The company has been charged with causing water shortages and pollution. Two Coca-Cola plants have been shut down in India as a result of the campaign, and a Coca-Cola funded study released in January 2008 has recommended the closure of another bottling plant in India citing Coca-Cola's significant role in worsening water shortages.

On November 30, 2009 20,000 villagers in Mehdiganj in India marched to the Coca-Cola bottling plant demanding its closure. Villagers have the Coca-Cola bottling plant of  worsening the water conditions in the area by over-extraction of groundwater as well as pollution. Villagers were angered because the company continued extracting water even during drought.

"We want to thank the students of Norway for sending a loud and clear message to Coca-Cola that its activities in India are unethical and that consumers around the world will think before they drink Coca-Cola," said Nandlal Master of Lok Samiti in Mehdiganj.

Let’s join the student's campaign to hold Coca-Cola accountable in Norway.